Unique Personas: 30,000
Google Cohort Size: 42,230,000
Source:
Automobile Portals | Auto e-Magazines & News Portals | Pre-Owned Sales Sites | Online Auto Search
Formats:
Display | Video | Search | Email | YouTube | Mobile & Desktop
Persona Psychographics:
Persona: Technical | Practical | Freedom
Goals: Financial Security | Freedom
Concerns: Safety | Maintenance | Parts | Resale Value
Motivations: Performance | Exclusivity | Reliability
Influencers: Safety | Eco Friendly | Connectivity
AUTOMOBILE LOVERS (ACCESSORIES)
AUTOMOBILE LOVERS (BIKES)
AUTOMOBILE LOVERS (CARE & MAINTENANCE)
AUTOMOBILE LOVERS (ECONOMY)
AUTOMOBILE LOVERS (FAMILY)
AUTOMOBILE LOVERS (INSURANCE & SECURITIES)
AUTOMOBILE LOVERS (LUXURY)
Unique Personas: 210,000
Google Cohort Size: 20,430,000
Source:
Beauty & Cosmestics eCommerce Sites | Beauty & Make-up Tips Content | Facial Treatment Content | Beauty Lifestyle Content
Formats:
Display | Video | Search | Email | YouTube | Mobile & Desktop
Persona Psychographics:
Persona: Self Esteem | Confidence | Belonging
Goals: Freedom | Self-Expression | Acceptance
Concerns: Aging | Financial Insecurity | Rejection
Motivations: Price | Credibility | Variety
Influencers: Reviews | Performance | Customer Service
BEAUTY & COSMESTICS (BRANDED)
BEAUTY & COSMESTICS (FACIAL & SKIN)
BEAUTY & COSMESTICS (LUXURY)
BEAUTY & COSMESTICS (MIDDLE AGED)
BEAUTY & COSMESTICS (PROMOTIONS)
BEAUTY & COSMESTICS (TRAVELER)
BEAUTY & COSMESTICS (TREATMENT)
BEAUTY & COSMESTICS (YOUNG ADULT)
Unique Personas: 16,000,000
Google Cohort Size: 63,000,000
Source:
Financial News | International & Domestic News Portals | Property Sale Sites | Business Solutions
Formats:
Display | Video | Search | Email | YouTube | Mobile & Desktop
Persona Psychographics:
Persona: Self Actualization | Egotistical
Goals: Success | Achievements | Winning
Concerns: Mis-information | Poor Quality
Motivations: Unique | Value | Assurance
Influencers: Design |Exclusivity | Customer Service
BUSINESS OWNERS (CRYPTO)
BUSINESS OWNERS (FINANCE)
BUSINESS OWNERS (INVESTMENTS)
Unique Personas: 160,000
Google Cohort Size: 240,000
Source:
Green Peace Articles & Content | Herbal & Medicine eCommerce Sites | Vitamins & Supplement eCommerce Sites | Baby & Mother Care eCommerce Sites
Formats:
Display | Video | Search | Email | YouTube | Mobile & Desktop
Persona Psychographics:
Persona: Self Actualization | Love | Belonging
Goals: Contributions | Inner Happiness | Smiles
Concerns: Safety | Poor Quality Products
Motivations: Accreditation | Reviews | Brand
Influencers: Purchase Volume |Awards | Customer Service
CARE GIVERS (AGING PARENTS)
CARE GIVERS (CHILDREN)
Unique Personas: 16,000,000
Google Cohort Size: 47,100,000
Source:
Branded Home Appliance Sites | Electronics SuperMart Online Sites | E-Gadget eCommerce Sites | Online IT & PC eCommerce Sites | eGaming Sites
Formats:
Display | Video | Search | Email | YouTube | Mobile & Desktop
Persona Psychographics:
Persona: Provision | Need Driven | Security
Goals: Comfort | Staying in Tech |Freedom in VR
Concerns: Financial | Health | Instalment Payments
Motivations: Promotion |Bundle Discount | Innovation
Influencers: Membership | Incentives |Refund
ELECTRONICS (COMPUTERS & INTERNET)
ELECTRONICS (EGAMER)
ELECTRONICS (ENTERTAINMENT)
ELECTRONICS (FASHION)
ELECTRONICS (GADGETS & WEARABLES)
ELECTRONICS (HOME APPLICANCES)
ELECTRONICS (LIFESTYLE)
ELECTRONICS (TEENAGERS)
ELECTRONICS (TREND)
Unique Personas: 200,000
Google Cohort Size: 12,720,000
Source:
Fashion Portal & Sites | Fashion & Accessories eConmerce Sites | Trend Influencer Blogs & Articles
Formats:
Display | Video | Search | Email | YouTube | Mobile & Desktop
Persona Psychographics:
Persona: Self Esteem | Confidence | Belonging
Goals: Freedom | Self-Expression | Cool
Concerns: Aging | Financial Insecurity | Rejection
Motivations: Price | Bundle Discounts | Variety
Influencers: Reviews | Refunds | Customer Service
FASHION & ACCESSORIES (FOR CHILDREN)
FASHION & ACCESSORIES (FOR HER)
FASHION & ACCESSORIES (FOR HIM)
FASHION & ACCESSORIES (JEWELERY)
FASHION & ACCESSORIES (PROFESSIONALS)
FASHION & ACCESSORIES (TRAVELERS)
Unique Personas: TBC
Google Cohort Size: TBC
Source:
Food Delivery & Sites | Grocery eCommerce Sites | Home Recipe Blogs & Articles | Restaurant Recommendations & Reviews | Kids Home Activities Sites
Formats:
Display | Video | Search | Email | YouTube | Mobile & Desktop
Persona Psychographics:
Persona: Safety | Love | Belonging
Goals: Safety | Accessibility | Convenience
Concerns: Safety | Delivery Time & Cost | Quality
Motivations: Variety | Reviews | Payment Options
Influencers: Free Delivery | Customer Service
FOOD & GROCERIES (DELIVERY)
FOOD & GROCERIES (GROCERIES)
FOOD & GROCERIES (RESTAURANTS)
Unique Personas: 30,000
Google Cohort Size: 2,310,000
Source:
Restaurant Recommendations & Reviews | Home Recipe Blogs & Articles
Formats:
Display | Video | Search | Email | YouTube | Mobile & Desktop
Persona Psychographics:
Persona: Self-Esteem | Companionship
Goals: Enjoyment | Quality of Life | Financial Security
Concerns: Cleaniness |Ambience | Food Quality
Motivations: Variety | Authenticity | Location
Influencers: Free Delivery | Entertainment | Customer Service
FOOD & RESTAURANTS (FOOD LOVERS)
FOOD & RESTAURANTS (SIMPLY FOOD)
Unique Personas: 210,000
Google Cohort Size: 1,290,000
Source:
Herbal & Medicine eCommerce Sites | Vitamins & Supplement eCommerce Sites | Beauty & Cosmetics eCommerce Sites | Beauty & Make-up Tips Content
Formats:
Display | Video | Search | Email | YouTube | Mobile & Desktop
Persona Psychographics:
Persona: Self Esteem | Safety | Basic Needs
Goals: Physical & Mental Health | Safety
Concerns: Fraud Products | Side Effects | Addiction
Motivations: Credibility | Testimonials | Accessibility
Influencers: Reviews | Performance | Customer Service
HEALTH & WELLNESS (BEAUTY & VITALITY)
HEALTH & WELLNESS (MEDICAL & TREATMENT)
HEALTH & WELLNESS (NUTRITION)
HEALTH & WELLNESS (SPORTS)
Unique Personas: 30,000
Google Cohort Size: 34,490,000
Source:
Property News and Sales Portals | Home & Garden eCommerce Sites | Home Appliance eCommerce Sites | Home Décor Blogs & Content Sites
Formats:
Display | Video | Search | Email | YouTube | Mobile & Desktop
Persona Psychographics:
Persona: Self Actualization | Esteem | Family Lifestyle
Goals: Family Provision | Independence | Financial Security
Concerns: Home Security | Comfort | Usage
Motivations: Features & Functions | Value | Reliability
Influencers: Reviews | Warranty | Customer Service
HOME OWNERS (DECORATIONS)
HOME OWNERS (FOR THE HOUSE)
HOME OWNERS (FOR THE KITCHEN)
HOME OWNERS (HOME & GARDEN)
HOME OWNERS (HOME APPLICANCES)
HOME OWNERS (HOME IMPROVEMENTS)
HOME OWNERS (INVESTMENT)
HOME OWNERS (NEW OWNERS)
HOME OWNERS (REAL ESTATE)
Unique Personas: 2,550,000
Google Cohort Size: 36,300,000
Source:
Hotel Recommendations & Reviews | Hotel Booking Sites | Flight Booking Sites | Review and Critics Portals
Formats:
Display | Video | Search | Email | YouTube | Mobile & Desktop
Persona Psychographics:
Persona: Self-Esteem | Companionship | Freedom
Goals: Enjoyment | Quality of Life | Get-Away
Concerns: Expenses | Service Quality
Motivations: Location | Kids Facilities | Price
Influencers: Free Booking | Incentives | Exclusivity
HOTELS & RESORTS (BUSINESS)
HOTELS & RESORTS (DEALS & PROMOS)
HOTELS & RESORTS (FAMILY)
HOTELS & RESORTS (RELAXATION)
Unique Personas: 40,000
Google Cohort Size: 110,000
Source:
Baby & Mother Care eCommerce Sites | eLearning Sites | Toys & Gadget eCommerce Sites
Formats:
Display | Video | Search | Email | YouTube | Mobile & Desktop
Persona Psychographics:
Persona: Basic Needs | Security | Love | Family
Goals: Family Provision | Safety| Security
Concerns: Safety | Poor Quality Products
Motivations: Functional | Reliability | Brand
Influencers: Educational | Accreditation | Customer Service
PARENTS (CARE GIVERS)
PARENTS (INFANT CHILDREN)
PARENTS (TEENAGE CHILDREN)
Unique Personas: 2,550,000
Google Cohort Size: 35,000,000
Source:
Hotel Recommendations & Reviews | Hotel Booking Sites | Flight Booking Sites | Review and Critics Portals
Formats:
Display | Video | Search | Email | YouTube | Mobile & Desktop
Persona Psychographics:
Persona: Self-Esteem | Companionship | Freedom
Goals: Enjoyment | Quality of Life | Get-Away
Concerns: Expenses | Service Quality
Motivations: Location | Kids Facilities | Price
Influencers: Free Booking | Incentives | Exclusivity
PARENTS (CARE GIVERS)
PARENTS (INFANT CHILDREN)
PARENTS (TEENAGE CHILDREN)
Unique Personas: 310,000
Google Cohort Size: 54,570,000
Source:
Fine Dining Sites & Portals | Luxury Lifestyle Sites | Events & Concert Sites
Formats:
Display | Video | Search | Email | YouTube | Mobile & Desktop
Persona Psychographics:
Persona: Self Actualization | Egotistical
Goals: Recognition | Achievements | Unique
Concerns: Status | Being Normal
Motivations: Unique | Exclusivity | Exquisite
Influencers: Site Design |Limited Edition | Customer Service
SOPHISTICATED FEMALE (HOUSEWIFE)
SOPHISTICATED FEMALE (LIFESTYLE)
SOPHISTICATED FEMALE (LUXURY)
SOPHISTICATED FEMALE (PARENT)
SOPHISTICATED FEMALE (PROFESSIONAL)
SOPHISTICATED FEMALE (TRAVELER)
Unique Personas: 4,000,000
Google Cohort Size: 42,040,000
Source:
Fine Dining Sites & Portals | Luxury Lifestyle Sites | Automobile Sites | Luxury Membership Portals
Formats:
Display | Video | Search | Email | YouTube | Mobile & Desktop
Persona Psychographics:
Persona: Self Actualization | Egotistical
Goals: Success | Network | Admired
Concerns: Security | Poor Quality | Lack of Challenge
Motivations: Unique | Exclusivity | Challenging
Influencers: Innovation | Milestone | Gratification
SOPHISTICATED MALE (LIFESTYLE)
SOPHISTICATED MALE (LUXURY)
SOPHISTICATED MALE (PARENT)
SOPHISTICATED MALE (PROFESSIONAL)
SOPHISTICATED MALE (TRAVELER)
Unique Personas: 2,550,000
Google Cohort Size: 28,850,000
Source:
Hotel Booking Sites | Flight Booking Sites | Review and Critics Portals | Travel Accessories eCommerce Sites | Tourist Recommendation Portals
Formats:
Display | Video | Search | Email | YouTube | Mobile & Desktop
Persona Psychographics:
Persona: Self-Growth | Self-Realization | Freedom
Goals: Mobility | New Experiences
Concerns: Expenses | Safety | Commute
Motivations: Experiences | Get-Away Opportunity | Price
Influencers: Free Booking | Package Deals | Variety
TRAVELERS (ADVENTURE)
TRAVELERS (BUSINESS)
TRAVELERS (FAMILY)
TRAVELERS (HOTELS & RESORTS)
TRAVELERS (VACATION)
