Select the tabs relevant to your business & marketing strategy
Empower yourself to reach out to a wider, more relatable audience by targeting the consumers who have recently purchased products or browsed in similar categories! Select your relevant buyer Personas and showcase your products effectively with personalized ads and product content
Start engaging Home Owners, Online Shoppers, Beauty, Cosmetics and other Persona profile and drive them to your eStore
Product Interest | Persona Needs | Custom Content
Find your customer profiles from our Persona list and start inviting them back to your stores with relevant discounts and new products.
Target Shoppers, Food Lovers, Outdoor Lifestyle Consumers, Travelers back into your store for a renewed Shopping Experience
Specific Needs | Customized Promotions | Online-2-Offline
COVID has created many new Online Stores & Business. Stay ahead of your competition by using Persona Audiences to reach your customer Needs with better communication and relevant Ads. Use Persona to target and send Personalized Ads to engage your customer emotionally.
Reach Parents with Teenage Children, Home & Business Owners, Travelers, Auto Lovers and more.
Address Buyer Needs & Concerns | Ad Personalization | Tailored Site Content
As travel restrictions are being lifted, the internet is flooded with Travel related promotions and advertisement. With Persona targeting, you can consolidate and maximize your marketing budgets by focusing on specific travel needs and requirements. i.e. Families, Couples, Students, etc
Establish cohorts of travelers, vacationers, lifestyle seekers, food lovers, parents and outdoor adventurers with unique promotions and packages.
Travel Intent | Upsell & Cross Sell | Seasonal Audience Targeting
Why compete for specific publisher traffic when you can reach your customers at lower CPM & CPC bids? AdPersona focuses on reaching your consumers anywhere on the internet because you need to reach the consumer, and not a specific visitor on an interested segmented site or App.
Let your competitors fight for premium traffic on high CPMs while you reach your customer out of the “noise”.
Increased Reach | Higher Engagement | Better Coverage & Mindshare
Coordinating with Persona Ad Campaigns. drive specific Persona visitors onto customized landing pages that addresses buyer considerations and appeal to effectively establish credibility and emotional purchase intent with your customers.
Knowing your visitors before they visit your site can give you the edge you need to be more effective in converting customers.
A well targeted and positioned strategy drives quality customers, heighten product relevance and stronger engagement.
Product Mix Customization | Content Personalization | Emotional Attachment
Persona targeting allows you to find the right product to invest in this year. Build a stronger product mix when your Ads drive specific buyer Personas to your site with AdPersona. Increase recurring sales and upselling opportunities by meeting unique Persona Needs and Wants in your product showcase.
Curated Your Unique Personas | Focused Product Mix | Personalize your eStores
Unlimited Global Inventory
All Personas are hosted within our Google Manager account. By linking your Google Ads account, Personas will be immediately available to you in your Audience Manager section. No other integration or permissions will be required. Start selecting relevant Personas into your campaigns and launch.
Once you have completed your subscription process, you will receive a Link Request from Google in your registered email for your Ad account within 24 hours. Simply click ACCEPT REQUEST to initiate the link.
Our Persona audiences will be available to you immediately after successful linking of your account.
Definitely not. Linking Google Ad accounts is a common process between advertisers and agencies. Permissions are limited to campaign level access and audience sharing. This is a secure channel between you and AirPersona.
AirPersonas are audiences aggregated from our global Publisher network and segmented based on contextual engagements and purchase action.
Our methodology comprises of matching user engagements, product-needs satisfaction, consumer research and purchase behavior to establish Personas. Using these qualification metrics, we establish Personas, enriched with psychographic descriptions to empower advertisers in creating highly relevant ads and reach.
Apart from being able to target the individual Persona user directly, Personas are submitted as cohorts, similar to Google’s FLoC, which will expand into massive similar audiences in any markets within the Google Network.
Similar to Affinity Ads, we provide audience data by submitting audience profiles instead of interests and keywords.
Google will leverage data from Personas to extend and reach qualified audiences based on the cohort learnings into the massive Google network and Exchanges via DV360
On the contrary, AirPersona is a viable solution as Chrome moves to becoming Cookie-less in 2023.
Our Persona audiences are aggregated from contextual engagements and tracked within Google. Aligned with Google’s FLoC initiaitives, audiences are segmented into Persona groups, qualified uniquely by AirPersona methodologies based on site behavior and content / product engagement. No user data are being extracted nor used in building Persona audiences. Fully compliant to international privacy and data use standards.
